Tuesday, March 2, 2010
"Artisan ice creams made with the most flavorful, responsibly-raised ingredients from the Ohio countryside. Pasture to table. Cow to cone."
Okay, I have fallen in love with Jeni's Ice Cream and I've never even tried it. Now that my friends, is good branding. Everything is so well done, the look, the feel, the story, it's all spot on. Their tagline "Pasture to Table. Cow to Cone" is pure genius.
Jeni Britton Bauer became inspired to make artisan ice creams while working at a French patisserie. Back home in the heart of Ohio, Jeni created her own techniques to make American ice creams that are less sweet and more flavorful. Joined by family and a small staff, she creates magical things like Honey Vanilla Bean ice cream filled with freshly baked cherry crisp. In the mood for something a little spicier? How about some Thai Chili ice cream?
Possibly the best part...they deliver. Though if rumors are true, her ice cream might be available at a specialty shop here in Madison soon. Fingers crossed!